The MMORPG and Me.

Argument:
An MMO RPG is a strong contemporary example of a library, archive (and museum?) and IS coming together to create a universe within which a user operates & interacts with both the content and other users to create a unique experience grounded in a functioning universe with its own set of rules, ethics, moral codes, vocabularies, languages and forms of personal expression.

And:
We know this model works/functions in a concrete example: there are "cultural centers" which incorporate a library, archive and museum all in the same physical building in order that the activities of one "institution" are supported by (or support) the activities of one or both of the other two.

Question:
To what extent does the model actually work in real life? Are there statistics that support the argument that this model is better than the stand alone version of an archive, library or museum?

Question:
In what ways can a study of an MMO RPG through the lens of an information professional offer new perspectives on fairly old concepts of information management, i.e. librarianship and archiving. (N.B. this assumes that the only real advances in the management of information in libraries and archives (and museums?) has been the implementation of database systems, both relational and 'flat file', which alone have arguable positive influences on how any of these institutions functions within the breadth of society. Example: as the book ceases to be physical and continues to move toward the digital, how are libraries dealing with new opportunities, if they even know they exist? Could MMO RPGs offer perspectives that would enable the understanding of new opportunities?)